Name
Title | ||
|---|---|---|
Serial position effects of clicking behavior on result pages returned by search engines |
Abstract | ||
|---|---|---|
Under the joint influence of the presentation of search results and users' browsing and clicking habits, the click probability distribution does not merely obey a monotonic decreasing Zipf function. In this paper, we present evidence that the click behavior on the entries of search engines' result pages is influenced by Serial Position Effect, which is independent of how these entries are ordered, and introduce a new function to characterize the click probability distribution. |
Year | DOI | Venue |
|---|---|---|
2012 | 10.1145/2396761.2398654 | CIKM |
Keywords | Field | DocType |
serial position effect,present evidence,clicking habit,new function,click probability distribution,click behavior,search engine,clicking behavior,zipf function,result page,joint influence,search result,zipf s law | Zipf's law,Monotonic function,Search engine,Information retrieval,Principle of least effort,Computer science,Probability distribution,Serial position effect | Conference |
Citations | PageRank | References |
1 | 0.35 | 10 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Mingda Wu | 1 | 5 | 2.44 |
| Shan Jiang | 2 | 47 | 5.37 |
| Yan Zhang | 3 | 133 | 30.68 |