Title
Value-Focused Thinking in a Difficult Context: Planning Tourism for Guimaras, Philippines
Abstract
We used value-focused thinking as a framework for planning tourism in Guimaras, Philippines. Our objective was to help government officials and stakeholders devise new strategies for developing rural tourism. The developing-world setting and a pre-existing commitment to a planning alternative that faced severe obstacles made our work difficult. We clarified the planning context, assessed the tourism market potential, and structured objectives with a series of interviews. In a multi-stakeholder workshop, the objectives were ranked and weighted, and new alternatives were developed. Tourism planning in Guimaras has been substantially changed as a result of these activities, with two new approaches being pursued. This case study, and our past experience, suggest value-focused thinking is useful "decision therapy."
Year
DOI
Venue
1999
10.1287/inte.29.4.58
Interfaces
Keywords
Field
DocType
value-focused thinking,planning context,tourism planning,difficult context,planning alternative,new approach,case study,rural tourism,planning tourism,new strategy,tourism market potential,new alternative,decision analysis,government,applications,planning
Decision analysis,Market potential,Rural tourism,Ranking,Value focused thinking,Tourism,Engineering,Marketing,Management science,Government
Journal
Volume
Issue
ISSN
29
4
0092-2102
Citations 
PageRank 
References 
2
0.36
1
Authors
2
Name
Order
Citations
PageRank
Timothy Mcdaniels120.36
William Trousdale220.36