Title
Investigating effects of screen layout elements on interface and screen design aesthetics
Abstract
A recent study suggested the use of the screen layout elements of balance, unity, and sequence as a part of a computational model of interface aesthetics. It is argued that these three elements are the most contributed terms in the model. In the current study, a controlled experiment was designed and conducted to systematically investigate effects of these three elements (balance, unity, and sequence) on the perceived interface aesthetics. Results showed that the three elements have significant effects on the perceived interface aesthetics. Significant interactions were also found among the three elements. A regression model relating the perceived visual aesthetics to the three elements was constructed. When validating the model using standard questionnaire scores of real web pages, high correlations were found between the values computed by the model and scores of questionnaire items related to visual layout of the web pages, indicating that layout-based measures are good at assessing the classical dimension of website aesthetics.
Year
DOI
Venue
2011
10.1155/2011/659758
Adv. Human-Computer Interaction
Keywords
Field
DocType
screen design aesthetics,current study,real web page,interface aesthetics,questionnaire item,website aesthetics,recent study,screen layout element,regression model,computational model,visual aesthetics
Aesthetics,Web page,Regression analysis,Simulation,Computer science,Screen design,Human–computer interaction,Controlled experiment,Visual aesthetics
Journal
Volume
ISSN
Citations 
2011,
1687-5893
11
PageRank 
References 
Authors
0.54
16
2
Name
Order
Citations
PageRank
Ahamed Altaboli1241.94
Yingzi Lin244928.88