Title
Mass Customization in Supply Chain Level: Development of a Conceptual Framework to Manage and Assess Performance.
Abstract
Recent market interest on customized offers and intensive competition on attracting market globally, lead companies to implement supply chain management to improve performance and gain competitive advantage. To this aim, Supply chain management in customer-oriented environment is pursuing the transition from traditional supply chain into concurrent flexible and efficient one. This paper aims to understand specifically how supply chain within this environment needs to be configured and managed in order to enable efficient customization for mass market. To reach this goal, a conceptual framework and list of indicators to support the framework have been developed and tested.
Year
DOI
Venue
2013
10.1007/978-3-642-41263-9_11
ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS, APMS 2013, PT II
Keywords
Field
DocType
Mass customization,Supply chain management,Performance measurement
Mass customization,Service management,Competitive advantage,Supply chain risk management,Knowledge management,Supply chain management,Supply chain,Conceptual framework,Mass market,Process management,Business
Conference
Volume
ISSN
Citations 
415
1868-4238
0
PageRank 
References 
Authors
0.34
7
3
Name
Order
Citations
PageRank
Mahnoosh Zebardast100.34
Silvia Malpezi200.34
Marco Taisch3158.38