Name
Title | ||
|---|---|---|
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market |
Abstract | ||
|---|---|---|
We use data on a movie’s stock price as it trades on the Hollywood Stock Exchange, a popular online market simulation, to study the impact of movie advertising. We find that advertising has a positive and statistically significant effect on expected revenues, but that the effect varies strongly across movies of different “quality”. The point estimate implies that the returns to advertising for the average movie are negative. |
Year | DOI | Venue |
|---|---|---|
2007 | 10.1016/j.infoecopol.2007.06.003 | Information Economics and Policy |
Keywords | Field | DocType |
D23,L23 | Point estimation,Revenue,Stock price,Economics,Advertising,Microeconomics,Market simulation,Stock exchange,Stock (geology),Hollywood,Rate of return | Journal |
Volume | Issue | ISSN |
19 | 3 | 0167-6245 |
Citations | PageRank | References |
14 | 3.60 | 2 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Anita Elberse | 1 | 24 | 4.65 |
| Bharat Anand | 2 | 14 | 3.60 |