Paper Info
Title
D Evaluating Customer Value Of Shipping Enterprises Based On Bp Neural Network
Abstract
Evaluation of customer value is the basis and core of customer relationship management of shipping enterprises to improve customer management to win the market. Therefore, it is necessary to construct a shipping customer value evaluation system based on BP neural network model, with dealing with non-linear mapping which could satisfactorily describe the non-linear relations between character and diagnosis results to solve the evaluation of customer value of shipping enterprise, which is a kind of problem with various factors, uncertainty and non-linear. The paper designed the BP neural network model, and presented the doable evaluating programs using neural network toolbox in Matlab according to the index system of customer value evaluation. It is proved that the result of shipping customer value evaluated by this model would be objective, dynamic and flexible.
Year
DOI
Venue
2013
10.1007/978-3-319-09265-2_62
PERVASIVE COMPUTING AND THE NETWORKED WORLD
Keywords
Field
DocType
Customer value evaluation, BP neural network model, shipping enterprises
Customer value,Customer relationship management,Evaluation system,MATLAB,Industrial engineering,Computer science,Toolbox,Index system,Artificial neural network,Distributed computing
Conference
Volume
ISSN
Citations 
8351
0302-9743
0
PageRank 
References 
Authors
0.34
0
2
Name
Order
Citations
PageRank
Wei Wang100.34
Zikang Gong200.34