Paper Info
Title
Exploring the impact of handset upgrades on mobile content and service usage
Abstract
The majority of handset sales in developed mobile markets has shifted from first time purchases to upgrades, with handset manufacturers, network operators and content and service providers appealing to consumers with increasingly advanced offerings in the hope of generating increased usage of, and revenues from, next generation services. However, there is a dearth of research exploring the relationship between mobile usage and handset upgrades. This paper provides the first empirical results in this area, showing that pre-existing usage habits play a far more important role in post-upgrade usage behaviours than upgrade motivations or the incremental technical capabilities of the new handset.
Year
DOI
Venue
2007
10.1504/IJMC.2007.012395
IJMC
Keywords
Field
DocType
advanced offering,increased usage,post-upgrade usage behaviour,japan. author biography:,content usage,handset upgrade,service usage,mobile usage,mobile market,mobile consumer behavior,new handset,mobile content,habit,handset sale,pre-existing usage habit,handset manufacturer,consumer behavior,service provider,mobile communications
Revenue,Service usage,Mobile content,Computer science,Computer security,Service provider,Upgrade,Mobile phone,Handset,Mobile telephony,Marketing
Journal
Volume
Issue
Citations 
5
3
11
PageRank 
References 
Authors
0.95
9
1
Name
Order
Citations
PageRank
Philip Sugai1111.29