Title
Cognitive Modeling of the Consumer Market: Sensitivity and Scenario Analysis
Abstract
The article is dedicated to the use of digital methods in assessing the sensitivity of the consumer market and its scenario analysis based on the results of cognitive modeling. In particular, a cognitive map of the consumer market (on the example of gardening products) has been built using the Matlab function. The influence of twelve factors of internal and external environment on the consumer market has been revealed. The ranking of the factors was based on their acceleration and deceleration matrices. The scenarios of inserting the integer pulses into the active vertices of the cognitive map to determine changes in their values at the corresponding simulation cycles have been constructed. It is determined that the main factors of influence on changes in the system of the consumer market of horticultural products are X8 - quality of production and varietal composition of production (early, middle and late varieties of fruits and berries), X11 - scientific and technological progress.
Year
DOI
Venue
2020
10.1109/DESSERT50317.2020.9125046
2020 IEEE 11th International Conference on Dependable Systems, Services and Technologies (DESSERT)
Keywords
DocType
ISBN
consumer market,Matlab functions,scenario analysis,market sensitivity,cognitive map,cognitive modeling
Conference
978-1-7281-9957-3
Citations 
PageRank 
References 
0
0.34
0
Authors
5
Name
Order
Citations
PageRank
Petr Makarenko100.34
Yulia Makarenko200.34
Mikola Mogilat300.34
Anton Neklesa400.34
Olena Ponochovna500.34